Decide and then act. Knowing the digital challenges helps to define a digital strategy for omnichannels. Caring about each of the communication channels and adapting the message to their nature is an essential requirement for drawing up a short and medium term content strategy.
Nowadays, photographic material is a must have. Digital product communication applies equally in online and physical channels and requires qualitative photographic material which satisfies the needs of an increasingly demanding audience.
Process automation is one of the key points of this service aimed to reduce time and costs and enabling the sharing of photographic material with e-commerce, RRSS as well as on/offline marketing tools.
We like to explain things and that`s why we create audiovisual stories. For us, everything starts with a story and ends with the photographic and/or audiovisual production of the product or the campaign. We take care of the models and all the management of permits and rights that derive.
Defining and implementing digital solutions for physical locations is one of the challenges that must be faced when wanting to do effective omnichanneling. Each channel has its nature and requires defined responses that are adapted to the type of use and the audience.
In Store Comunication
The user has changed the rules of the market expecting to have physical and digital interaction in its omnichannel experience with the brand. The possibility of searching for products or services according to their profile and/or purchasing in an unassisted way is a clear example of a 'phygital' solution.
The market wants to have the option of feedback and the capacity of decision-making. A digital solution which is highly demanded is one that proposes interactivity meaning that the brand proposes and the consumer chooses.
To transmit the brand values to your audience, creative language that is adaptable to devices and channels is needed. The editorial tone guides the creation of brand content and its strategic distribution.
RRSS has positioned itself as one of the most effective channels for content distribution. New ambassadors take over the world of networks and consumers like to know about their opinion, the brands that they follow and the products they consume. Positioning, prescription and sale- strategies that first were put in doubt are succeeding today.
E-mail marketing is one of the most widespread and well-known forms of marketing. Using it in a way that helps to achieve the expected objectives of a digital strategy is our aim
The consumer wants to find what he is looking for, satisfy his expectations and generate new ones. To meet these needs, it is necessary to build a user experience that differentiates the experience in the physical store from the digital one.
One of the most universal uses to generate the desired atmosphere is music. Just as each brand has a name, a logo, an image and a website, it has musical identify that connects it with its audience. We create brands sonic identities and design the best strategy for their deployment by adapting them to the location.
The best way to capture concrete messages is with the use of a video. It’s about knowing what kind of videos, images to display... each one needs to contribute in a visually attractive way to the consumer's journey.
Smell is the most powerful and emotional of all senses. At Bexfy, we understand the potential of scent marketing and that`s why we link communicative elements with olfactory messages.